John Hempton from Bronte Capital is sleuth type.
I was reading his blog post link about fragrance ingredient supplier and I thought this is a good case study for
"finding investment ideas" topic.
What points can we carry out from it?
Curiosity leads to unusual places. Paying big buck for a small bottle, asks what's it made of, finds ingredients looks up what do they cost and who suppliers are, looks into supplier financials, runs into another fragrance supplier compare financials, leads to discovery of fraud (numbers to good to be true for Hung Kong-listed company, lack of information about products etc.)
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